Last month, we had the honor of joining the Argentine Software & Tech Trade Mission to Atlanta and Austin, organized by Argentina’s Ministry of Foreign Affairs, as part of the official delegation.

The mission opened with remarks from Ambassador Alec Oxenford, who set the tone for a week focused on strengthening the connection between Argentina’s tech ecosystem and two U.S. regions of growing strategic relevance.

Before entering the diplomatic world, Oxenford had already built a notable entrepreneurial career — co-founding companies such as DeRemate, OLX, and letgo — adding a grounded, tech-minded perspective that framed a week of conversations centered on real challenges and real opportunities.

Atlanta: Insights from a Market We’re Beginning to Explore 

Atlanta is a new geography we’re exploring with intention, and the mission offered a well-curated, business-focused entry point into the region.

Across meetings with local tech leaders, enterprise teams, and potential buyers, we had the chance to hear directly how companies in the area approach vendor relationships, evaluate partners, and tackle the operational challenges shaping their roadmaps. That clarity is invaluable as we assess where our service models can create real impact.

What stood out most was how targeted the agenda was: concrete conversations, direct access, and a strong emphasis on understanding how the Atlanta market operates. The experience not only broadened our perspective but also surfaced potential opportunities we’ll continue to explore.

Texas: A Relationship That Keeps Deepening

Texas is a geography we’ve revisited several times this year, and each trip has helped us refine our understanding of how the ecosystem is evolving: from universities and research centers to accelerators, innovation programs, and corporate teams.

This mission added another layer. Returning to Austin allowed us to reinforce relationships we’ve been building well before this year, now with the added context of our membership in the Argentina–Texas Chamber of Commerce. Seeing the city’s continued momentum and the quality of its talent and institutions reaffirmed why it remains central to our long-term priorities.

A highlight was joining the session with the R.A.P.I.D. group at UT Austin, where leaders across the energy and tech space shared how AI, data, and sensing technologies are reshaping the sector. It offered a grounded view of the challenges ahead. The kind of challenges where well-integrated product teams can make a real difference.

Why This Mission Mattered

The value of the mission went beyond access to companies and institutions. It also opened doors inside the Argentine delegation itself. We connected with local peers we didn’t previously know, and new possibilities for collaboration emerged naturally — something we didn’t expect but deeply appreciate.

We’re returning with:

• A clearer view of how Atlanta’s ecosystem fits into our U.S. expansion roadmap.

• Stronger relationships in Texas, reinforcing a geography that remains closely aligned with our long-term priorities.

• A deeper understanding of where our service models deliver the greatest value for companies in different industries and regions.

To the organizing institutions, Ambassador Oxenford, and everyone who welcomed us: thank you for the conversations and the trust.

We’re already looking forward to what comes next.