From Idea to Launch:
An International Subscription Model in Just 4 Months
From Idea to Launch:
An International Subscription Model in Just 4 Months
From Idea to Launch:
An International Subscription Model in Just 4 Months
Yalla Baby Box partnered with Eureka Labs to launch a subscription e-commerce platform for busy parents. In four months, we helped them automate retail processes, scaled to 1,500 SKUs, and delivered 500 boxes in their first quarter.
Yalla Baby Box partnered with Eureka Labs to launch a subscription e-commerce platform for busy parents. In four months, we helped them automate retail processes, scaled to 1,500 SKUs, and delivered 500 boxes in their first quarter.
About Yalla Baby Box
About Yalla Baby Box
Yalla Baby Box is an e-commerce company based in Dubai, UAE, expanding throughout the Middle East. By subscribing to Yalla Baby Box, parents save time and money by bundling premium-brand products algorithmically recommended for their babies. The company actively partners with pediatricians and hospitals to inform its product recommendations and provide rich content to educate parents.
Yalla Baby Box is an e-commerce company based in Dubai, UAE, expanding throughout the Middle East. By subscribing to Yalla Baby Box, parents save time and money by bundling premium-brand products algorithmically recommended for their babies. The company actively partners with pediatricians and hospitals to inform its product recommendations and provide rich content to educate parents.
The Challenge
The Challenge
Yalla Baby Box aimed to automate complex retail processes while providing a best-in-class subscription e-commerce experience that is intuitive and culturally tailored in a region relatively new to this business model.
Yalla Baby Box aimed to automate complex retail processes while providing a best-in-class subscription e-commerce experience that is intuitive and culturally tailored in a region relatively new to this business model.
The Solution
The Solution
We provided e-commerce consulting and platform implementation services.
Ecommerce consulting: We conducted market research to understand the benefits of a
subscription model for repeatable baby products in the region, focusing
on factors like long distances, extreme heat, and high births per capita.
Platform implementation & software development: We assembled a 10-professional agile pod that implemented and customized a Shopify Plus e-commerce platform, ensuring efficient collaboration. We assisted in driving the digital transformation of retail processes, like stock management, picking & packing, and shipping.
We provided e-commerce consulting and platform implementation services.
Ecommerce consulting: We conducted market research to understand the benefits of a
subscription model for repeatable baby products in the region, focusing
on factors like long distances, extreme heat, and high births per capita.
Platform implementation & software development: We assembled a 10-professional agile pod that implemented and customized a Shopify Plus e-commerce platform, ensuring efficient collaboration. We assisted in driving the digital transformation of retail processes, like stock management, picking & packing, and shipping.
Powerful Tech Stack
We built a robust, culturally tailored tech stack centered on Shopify Plus to support Yalla Baby Box’s subscription model. By integrating custom apps, automating retail workflows, and supporting over 1,500 SKUs, we enabled fast market entry, streamlined logistics, and scalable e-commerce growth across the Middle East.
The Results
4 months
4 months
From start to launch
From start to launch
300
300
Subscribers in the first 6 months
Subscribers in the first 6 months
1,500 SKUs
1,500 SKUs
Supported
Supported
500
500
Boxes delivered in the first 3 months
Boxes delivered in the first 3 months
00%
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Key Takeaway: Localizing e-commerce for cultural nuances accelerates adoption—automation makes it scalable.
"Partnering with Eureka Labs was critical to enable growth at our company, they've provided exceptional value and shown flexibility to address new markets. Their team has become an integral part of our technology roadmap, helping us automate complicated retail processes and improve our online conversion."
"Partnering with Eureka Labs was critical to enable growth at our company, they've provided exceptional value and shown flexibility to address new markets. Their team has become an integral part of our technology roadmap, helping us automate complicated retail processes and improve our online conversion."
Francisco Pellegrini,
CEO, Yalla Baby Box
Francisco Pellegrini,
CEO, Yalla Baby Box
Ready to Build
a Smart Partnership?
Built by people who love what they do — and use AI to do it better.
Built by people who love what they do —
and use AI to do it better.
Built by people who love what they do —
and use AI to do it better.