From Paper to 24% App Adoption
in 1 Year
A leading automotive auction platform needed to replace manual trucking paperwork with a digital solution. We built a carrier app that boosted driver adoption to 24% in one year, tracking 6,670+ jobs with real-time eBOLs.
Our Growth Partner revolutionizes the automotive industry by providing an advanced digital marketplace, simplifying vehicle auctions and logistics, and enhancing transparency, efficiency, and accuracy for automotive dealers across the U.S.
Having expanded its operations, the platform faced challenges with its vehicle transportation services. The manual paperwork process performed by truck drivers caused issues related to real-time tracking of vehicle pick-up and delivery times, locations, and conditions, impacting the accuracy of cycle times, carrier performance management, and resolution of arbitration claims.
6,670 ACV
Via carrier
in the first year
766 DRIVERS
Onboarded the app
in the first year
2.4% TO 24%
In app adoption rate
in one year
Key Takeaway: Digitizing legacy industries starts with solving the smallest pain points.
