Feb 21, 2025
If you’re part of the SaaS landscape, you know that growth doesn’t happen overnight. There’s no shortcut or magic potion for success—it takes a lot of trying and failing and trying again. And if you’re currently in that trial-and-error phase, trying to find the right growth strategy for your business, you’re not alone: most fast-growing SaaS companies today face the same challenges, such as high churn rate, costly customer acquisition, and slow scaling, to name a few.
The good news? There’s a proven strategy to unlock unprecedented, sustainable growth: Product-Led Growth (or PLG). You’ve probably heard about PLG, and let us tell you, it’s more than just a buzzword—it’s a validated approach that puts your product at the center of your growth strategy. It’s how today’s most successful SaaS businesses transform challenges into opportunities, attracting more users, driving better retention, and increasing monetization.
At Eureka Labs, we find PLG to be a fascinating topic, so we reached out to two of the brightest minds reshaping how SaaS companies grow: Gui Santa Rosa and Bryan Xie from Incrementally. With over 40 years of combined experience, they’ve worked with leading SaaS and consumer startups, as well as Meta platforms like Facebook, WhatsApp, and Instagram. Their expertise offers invaluable insights and actionable strategies to accelerate growth.
Together with Gui and Bryan as expert speakers, and our own Karen Brendel as host, we held a live webinar called “Driving Sustainable Product-Led Growth”. During this 50-minute session, we explored why PLG is the game-changer for SaaS businesses and how it can address their most pressing needs.
If you missed it, you’re probably feeling a bit FOMO right now—and we get it! That’s why we decided to make this webinar available to everyone, no strings attached. Complete this quick form, and get the webinar recording directly in your inbox.
Don’t miss this opportunity to learn from two industry experts who know what it takes to turn your product into your biggest growth engine.
Watch the PLG webinar now—your SaaS business deserves this boost!